Brand Growth Strategy
Most of us would agree there are four ways to strategise for brand growth: increase the share you hold in the markets you are strong in; develop new products for those markets; extend your reach by finding new markets for your current brands; and or develop new products that cater to new markets. We cater to all four ways by starting with your brand vision and aim. We advise and assist you in developing and implementing a plan of action designed to achieve that aim.
Inbound Content Marketing
Because inbound marketing is a data- and result-driven methodology, your content marketing is tightly integrated with your conversion strategy. We deploy inbound activity that produces results by using content marketing to attract and turn prospects into leads, so our focus is on optimizing the content as well as the conversion experience. This team is the honey not the bee!
Baiting Online Clicks
You probably know this, but it means what you may think it means: bait for online clicks. Our designers and developers create links to entice you to want to click on it. The "bait" we put on the hook comes in many shapes sizes, from suggestive and intriguing captions, alluring pictures promising to show more, stories designed to inflame and methods designed to solve pain points. Like masterful fishermen, we help you and hook and haul in those leads.
Setting & Closing Online Leads
In traditional call centres making outbound calls can be draining for call centre agents and annoying for customers. Our online outbound messenger team consists of blended agents who operate social media comments, direct message boxes, emails, web iFrames and chats way before the potential customer ever takes a call. We nurture and qualify leads before that first call even happens. Through effective online targeting we bypass the cold call experience with already interested people. Our team consists of setters and closers that will ensure that your product and services are kept in high demand. Our analysts will provide reports showing end to end conversion statistics giving you peace of mind that your sales and marketing spend is getting the best ROI.
